why don't you . . . expose your fortune in an isinglass bag? wear violet velvet mittens with everything? have an elk-hide trunk for the back of your car? these are just three of the audacious and extravagant bits of advice diana vreeland included in her "why don't you . . .?" column in harper's bazaar, where she worked for twenty five years, redefining twentieth century fashion and enchanting her readers. this collection, compiled by former harper's bazaar art director john esten, serves as evidence of the lasting appeal of vreeland's wild ideas. includes a detailed introduction and 100 "why don't you . . . ?"s, alongside images by munkacsi, dahl-wolfe, hoyningen-heune, and berard. a charming and significant book.