american denim: a new folk art

american denim: a new folk art
decorating denim was such a far-reaching trend in the 70s that levi strauss and co. held a denim art contest in 1974. they received over 2,000 submissions from 49 states, canada, and the bahamas. this book highlights the wild and varied instincts of about 50 participants. with text by peter beagle, photographs by baron wolman and the contestants. a delightful collection for anyone interested in craft, the legacy of the levi's brand, or post-1960s american culture, and a natural companion to levi's denim art contest catalogue of winners.
american denim: a new folk art american denim: a new folk art